There is no personalisation without segmentation and no segmentation without analytics. It all starts with a strong analytics platform and an email marketer with an eye for data.
- Industry growth of data driven marketing and the flybuys journey
- Rising customer expectations and awareness
- Maximising data and using processes to drive the right offer to the right customer
- How to identify your most engaged customers
- New data sources & GDPR
Richard Morris, Head of Commercial Marketing, flybuys