Relevant data segmentation through email analytics 

October 26, 2018

Richard Morris

Head of Commercial Marketing


11:20  -  11:50

There is no personalisation without segmentation and no segmentation without analytics. It all starts with a strong analytics platform and an email marketer with an eye for data.

  • Industry growth of data driven marketing and the flybuys journey
  • Rising customer expectations and awareness
  • Maximising data and using processes to drive the right offer to the right customer
  • How to identify your most engaged customers
  • New data sources & GDPR

Richard Morris, Head of Commercial Marketing, flybuys