EMSA Program

October 18, 2019

08:30  -  09:00

Register, grab a coffee and have a chat with your fellow lovers of email marketing

09:00  -  09:10

Welcome to EMSA & Intro by the Chair for the day.

Speaker TBA

09:10  -  09:50

Getting the Most From Your Marketing Channels: Best Practices for Acquiring, Engaging, & Retaining Customers at Scale.

Speaker TBA

09:50  -  10:20

To maximise the value you can offer your customers and get better ROI for your business you must first get to know how they like their coffee. In this session we discuss how to combine data and content for the most powerful personalisation.

Speaker TBA

10:20  -  10:50

Time to grab some caffeine and a yummy treat

10:50  -  11:20

Keeping you and your customers data safe whilst avoiding the myriad of an ever increasing array of new laws is paramount if you’re going to avoid at best, lost customers, at worst crippling fines. Real life examples (GDPR) technology and policies to keep you safe.

Speaker TBA

11:20  -  11:50

When it comes to any sales cycle, triggers and workflows can become a tangled mess. Learn from an email expert how to simplify complex workflows and create marketing machine without the heavy lifting.

Speaker TBA

11:50  -  12:20

A true marketing campaign has a lot of moving pieces. In this session we’ll talk you through how map and create lead generation campaigns that WOW using cross-platform strategies.


Speaker TBA

12:20  -  13:10

nom nom nom …

13:10  -  13.20

A quick review of the day so far.


Speaker TBA

13:20  -  14:00

Campaign planning around the entire lead life cycle is critical to a marketers success (or failure)… fill the top of you funnel with these top 10 hacks.

Speaker TBA


14:00  -  14:30

Building a customer journey that reliably converts – not churns – is a hard trick to get right, but it really makes all the difference. Learn new tactics to turn leads into customers and maintain life long relationships

Speaker TBA

14:30  -  14:50

We’re not kidding. There really will be ice cream.

14:50  -  15:20

Prove ROI by leveraging the data your boss cares about. Understand business impact, customer value and amazing NPS scores.

Speaker TBA

15:20  -  15:50

Moderated questions and Q&A from the audience.


Speakers TBA

15:50  -  16:00

A wrap up and review of the day.


Speaker TBA

16:00  -  17:00

Join us and other attendees for a drink or two to celebrate the end of an amazing day.