Program

November 1, 2017


08:30  -  09:00

Register, grab a coffee and have a chat with your fellow lovers of email marketing


09:00  -  09:20

Welcome to EMSA & Intro by the Chair for the day

Jacob Aldridge, International Business Coach


09:20  -  10:00

In the modern media ecosystem, email matters more than ever! Distribution networks like Facebook, Snapchat, and Instagram offer big opportunities — but modern marketers also need to invest heavily in email. Email’s unique strengths offer an exciting path forward for building audiences and growing your business. Join Dan to hear about his experiences in newsletters at both the New Yorker and BuzzFeed and learn why you should double down on email in 2017 and beyond!

Dan Oshinsky, Director of Newsletters, The New Yorker (USA)


10:00  -  10:30
  • Start with effective data practices
  • Segment your database to suit your goals
  • Use data to personalise your marketing automation execution
  • Use targeted campaigns to improve conversion and reduce churn

 Adrian Westwood, Senior Manager, Head of Email ANZ, Wotif

 


10:30  -  11:00

Time to grab some caffeine and a yummy treat


11:00  -  11:30
  • The key role of email to consolidate all your marketing channels in a retail environment
  • Bridge the digital with the physical: Driving foot traffic through email
  • Create location specific campaigns through geo targeting
  • Using email to drive loyalty and retention

Camille Socquet-Clerc, CRM Specialist, Michael Hill


11:30  -  12:00
  • Why work flow automation is something ALL email marketers should be doing
  • How to map your data flows and email creation process
  • The tools that will make your work flow better
  • Examples of automation in action
  • Lessons learnt from the trenches

Lisa Renneisen, Co-Founder, Bright Conferences


12:00  -  12:30
  • Current email trends that shape the way emails are delivered to your customer’s inbox
  • Common issues and their solutions
  • Frequent misconceptions
  • Developments that will shape the future of email deliverability

Dominic Yates, Email Strategist, Return Path


12:30  -  13:20

nom nom nom …


13:20  -  13.30

A quick review of the day so far.

Jacob AldridgeInternational Business Coach


13:30  -  14:00

This session will look at UX principles which can easily be translated to email design for more effective campaigns. Think clarity, personalisation, creative typefaces, dynamic colours, simple navigation and more.

Bart Pilarczyk, Senior Product Manager, Vision6


14:00  -  14:30
  • The key to creating your edms lies with your audience
  • What Mecca learnt from 6 months of A/B testing
  • Why industry best practices aren’t always right
  • Our top tips to help you understand your audience

Sidney Lien, Email Producer, Mecca Brands


14:30  -  14:50

We’re not kidding. There really will be ice cream.


14:50  -  15:20
  • Why emotion matters in marketing
  • How to leverage storytelling marketing
  • Creating a sense of urgency
  • How to elevate your copywriting in email marketing

Ella Barba, Email & Editorial Specialist, lululemon


15:20  -  16:20

Our final three speakers for the day will run through their best-case practices and campaigns to help you hack your way to stronger results. Each speaker will:

  • Set the scene
  • Run through their top 2-3 hacks
  • Demonstrate examples of their hacks in campaigns
  • Pass on tips for implementation

Daniela Sunde-Brown, Senior Digital Content Producer, Visit Brisbane
Kendal Alderman, Marketing Officer, Queensland Conservatorium Griffith University
Joel Pollock, CRM Marketing Manager, Allianz Global Assistance
Rob Hudson, Managing Director, Clemenger Brisbane


16:20  -  16:30

A wrap up and review of the day

Jacob AldridgeInternational Business Coach


16:30  -  17:30

Join us and other attendees for a drink or two to celebrate the end of an amazing day.