Register, grab a coffee and have a chat with your fellow lovers of email marketing
Welcome to EMSA & Intro by the Chair for the day
There are many ways to measure the success of an email, but by far the most poignant is ROI. In this opening keynote, Ilona Abramova, from AppSumo will talk through how a culture of ongoing hacking and testing has resulted in click through rates that improving by 100%, subscribers evolving into evangelists and ultimately a significant increase in ROI for the business.
Protecting your business and subscribers is paramount for anyone in email marketing. New anti-spam legislation such as GDPR, data breaches and email authentication standards are all impacting your email sends. Join us for a conversation with Matt (edm specialist) and Chloe (privacy lawyer) to understand the challenges and limitations of these issues and to perhaps answer a question or two!
Time to grab some caffeine and a yummy treat
Email plays a big part in your customer journey whether it is through transactional or marketing messages. You have the power to not only create a stronger customer experience but to impact purchasing patterns, reputation and overall business success.
There is no personalisation without segmentation and no segmentation without analytics. It all starts with a strong analytics platform and an email marketer with an eye for data.
Sending targeted emails to your contacts based on their actions and behaviours, is one of the most valuable email strategies a business can adopt. Yet research shows that as few as 20% of email marketers are using this strategy. This session aims to fix that by looking at:
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A quick review of the day so far.
With so many great email marketing case studies, and just one little day to showcase them all, we were keen to highlight more email hacks which you can implement back at the office. These case studies will focus on a key hack which has not only yielded strong results but positively impacted the brand at hand, in one way or other.
Dubbed as the ‘holy grail’ for email marketers, engagement is a constant quest. Tweak, measure, repeat seems to be the best mantra forward, however, are you tweaking the right elements? What if there are other ideas you haven’t tested yet. Join us to find out how to increase subscriber engagement across your campaigns.
We’re not kidding. There really will be ice cream.
We all put newsletters together, week in week out, but how often do you stop to re work your copy, format, content, design – to give your newsletter a new lease on life? This session will take you through some ideas of how to add some zhush to your weekly e-comms!
Did we run out of time with your favourite speaker? Do you have a burning question around email marketing? Or perhaps a contentious debate you need to have settled? EMSA’s AMA will give you the opportunity to send half an hour with some of our speakers, to… yes you guessed it… ask them anything!
A wrap up and review of the day
Join us and other attendees for a drink or two to celebrate the end of an amazing day.