Register, grab a coffee and have a chat with your fellow lovers of email marketing
Welcome to EMSA & Intro by the Chair for the day
In the modern media ecosystem, email matters more than ever! Distribution networks like Facebook, Snapchat, and Instagram offer big opportunities — but modern marketers also need to invest heavily in email. Email’s unique strengths offer an exciting path forward for building audiences and growing your business. Join Dan to hear about his experiences in newsletters at both the New Yorker and BuzzFeed and learn why you should double down on email in 2017 and beyond!
Time to grab some caffeine and a yummy treat
nom nom nom …
A quick review of the day so far.
This session will look at UX principles which can easily be translated to email design for more effective campaigns. Think clarity, personalisation, creative typefaces, dynamic colours, simple navigation and more.
We’re not kidding. There really will be ice cream.
Our final three speakers for the day will run through their best-case practices and campaigns to help you hack your way to stronger results. Each speaker will:
Daniela Sunde-Brown, Senior Digital Content Producer, Visit Brisbane
Kendal Alderman, Marketing Officer, Queensland Conservatorium, Griffith University
Joel Pollock, CRM Marketing Manager, Allianz Global Assistance
A wrap up and review of the day
Join us and other attendees for a drink or two to celebrate the end of an amazing day.