Email plays a big part in your customer journey whether it is through transactional or marketing messages. You have the power to not only create a stronger customer experience but to impact purchasing patterns, reputation and overall business success.
- Understand the unique benefits that email brings to your customer’s experience
- How to identify the key points in your journey which should be automated
- Utilising your transactional emails for increase revenue and/or personalisation opportunities
- Privacy issues from a recipient and business perspective
Luke Harrison, Email Marketing Automation Specialist, Sunsuper