Leverage the power of email to supercharge your customer journeys

October 26, 2018

Luke Harrison

Marketing Automation Specialist

10:50  -  11:20

Email plays a big part in your customer journey whether it is through transactional or marketing messages. You have the power to not only create a stronger customer experience but to impact purchasing patterns, reputation and overall business success.

  • Understand the unique benefits that email brings to your customer’s experience
  • How to identify the key points in your journey which should be automated
  • Utilising your transactional emails for increase revenue and/or personalisation opportunities
  • Privacy issues from a recipient and business perspective

Luke Harrison, Email Marketing Automation Specialist, Sunsuper