Keynote: Hacking your way to a better ROI the AppSumo way

October 26, 2018

Ilona Abramova

Director of Content


09:10  -  09:50

There are many ways to measure the success of an email, but by far the most poignant is ROI. In this opening keynote, Ilona Abramova, from AppSumo will talk through how a culture of ongoing hacking and testing has resulted in click through rates that improving by 100%, subscribers evolving into evangelists and ultimately a significant increase in ROI for the business.

Ilona Abramova, Director of Content, AppSumo (USA)