Email success through behavioural marketing

October 26, 2018

Jarrod Price

Team Manager, Digital and Direct Marketing


11:50  -  12:20

Sending targeted emails to your contacts based on their actions and behaviours, is one of the most valuable email strategies a business can adopt. Yet research shows that as few as 20% of email marketers are using this strategy. This session aims to fix that by looking at:

  • What behavioural marketing is
  • How you can use business data to guide your email marketing strategy
  • Type of behavioural triggers
  • How you can link channels to feed triggers
  • Why your instinct can be wrong (and how to avoid this)
  • Combining behavioural triggers with automation strategies

Jarrod Price, Team Manager, Digital and Direct Marketing, RACQ