Ilona Abramova is the current Director of Content at AppSumo, an eCommerce site dedicated to helping entrepreneurs start and grow their business using SaaS tools.
Since joining the company, the AppSumo active email list has increased 25% + clickthrough rates and revenue from e-mail have doubled.
Some of her most effective initiatives have been creating a new e-mail template, increasing segmentation, and creating unique ways to increase engagement. When she’s not sending e-mails to a million people, Ilona loves yoga, long walks to nowhere (she’s a native New Yorker), and the New York Times Crossword.
She lives in Austin, Texas with her best friend, Candice, and their pet palm tree, Kevin. Looking to connect with Ilona? Shoot her an email at firstname.lastname@example.org.