Injecting new life in your newsletter

October 26, 2018

Anja Starun

Email Marketing & Loyalty Manager

14:50  -  15:20

We all put newsletters together, week in week out, but how often do you stop to re work your copy, format, content, design – to give your newsletter a new lease on life? This session will take you through some ideas of how to add some zhush to your weekly e-comms!

  • How to know if your newsletter sucks
  • Faster is not better
  • The art of the perfect image
  • Injecting contextual content
  • Leveraging automation for a more engaged newsletter
  • Email takes resilience
  • 5 ways to kick off your new look

Anja Starun, Email Marketing & Loyalty Manager, Sydney Opera House