Tim Reed, CEO, MYOB

Session: Keynote address | The return of the relationship

Bio: Tim Reed has had an exceptional management career spanning the markets of Asia, Europe, the US and Australia.

Prior to becoming CEO of MYOB in 2008, Tim spent 5 years with MYOB in a variety of management roles including Managing Director of MYOB Australia and Group Product Executive. In these roles Tim oversaw the growth of the Australian business and the expansion into the mid-market sector and web services.

Before his career with MYOB, Tim lived and worked in Silicon Valley where he held senior management roles in sales, marketing, product management and finance within a number of different companies in the fast paced global technology and internet markets.

As Vice President of Product Strategy, Marketing & Business Development for Elance Inc, Tim took the strategic lead in positioning new services procurement and management solutions to successfully win premium Fortune 500 accounts, including FedEx and GE.

Previously, as Vice President of Marketing and Business Development with Engage I/PRO, a CMGI company, Tim played a pivotal role in growing the company's revenue and increasing its blue-chip client base by forming key client relationships with AOL/Netscape, Yahoo!, Disney and The New York Times – to name a few. During this time Tim was also a founding member of the Internet Advertising Bureau where, along with other internet pioneers, Tim wrote the first set of advertising measurement standards for the Web.

Tim received his MBA from Harvard University where he graduated as a Baker’s Scholar. He also holds a BCom degree from the University of Melbourne where he graduated with First Class Honours.

Jack Perlinski, Director, DAIS

Session: Breaking through the clutter | Strategies to help you through the ever noisy and crowded inbox

Bio: Jack is the owner and Director of DAIS, a leading Australian brand consultancy and is the creative strategist behind many successful local, national and international brands across a diverse range of industries.

He is passionate about brand and the value of building brand as an asset to deliver a return on investment as well as tangible value reflected on the balance sheet. Jack believes in taking clients on a journey that embodies both an educational and empowering process. He lives by the belief that brands must be sustainable and monitored with sound communication strategy and control structures to really last the distance.

Matthew Johnson, EDM Specialist, VISION6

Session: It's not spam - but are you cooking bacn?

Bio: Matthew Johnson is the EDM Specialist at Vision6 and has been in the email marketing industry for over six years. His work with Vision6 helps to educate marketers and business owners on how to create, connect and convert using the power of e-messaging.

His deep understanding of email marketing principles and practices has seen him work alongside hundreds of companies including RACQ, Supercheap Auto, BMW and Queensland Government in the optimisation of their email marketing practices and strategies.

Jason Kelly, Executive Director, BRAND-X

Session: Beyond the blast | The diamond standard of email campaigns

Bio: Jason Kelly's experience spans 12 years in retail and 12 years in marketing & advertising. He has worked on many of Australia's leading brands including the re-branding of BIG W in major Australian agencies including J Walter Thompson and IdeaWorks.

He was a Regional Director for S.E. Asia and Oceania with a global marketing organisation, Brand Loyalty focussing on customer loyalty and sales activation before founding the Sydney based creative advertising agency Brand-X in 2007.

Brand-X builds brands and grows sales for diverse clients like Samsung Australia, Pharmacy 4 Less and Barmac as an integrated creative agency across most mediums.

Trent Haag, Head of Digital, OPTUS BUSINESS

Session: Case Study | Using email to retain business customers

Bio: Trent currently holds the position of Head of Digital at Optus Business, the two billion dollar enterprise division of Singtel/Optus in Australia. He has an Honors Degree in Broadcast and Electronic Communications from San Francisco State University.

Trent developed his Digital Marketing, Sales and Strategy skills over 14 years in technology start-ups throughout the United Sates and Australia.

Lisa Renneisen, Marketing Director, BRIGHT CONFERENCES

Session: Case study | Simplifying your event management through email marketing

Bio: For the past ten years Lisa has worked in marketing, product development and project management roles with several emerging technologies and start-ups including Vision6 and Arvarto Mobile UK, a division of Bertelsmann AG.

Lisa brings a strong marketing background to Bright Conferences with key experience in digital and email marketing including outbound communications, sales collateral, research and reporting. Whilst she was Marketing Manager for Vision6, she was responsible for initiating and building EMSA, Australia's only dedicated Email Marketing Summit.

Other notable achievements include initiating the global rollout of the History Channels mobile portal and managing the launch of e-mobile services in the UK and Germany for Britney Spears and DJ Bobo.

Lisa received her Bachelor of Management degree from the University of South Australia.

Russ Vine, Managing Director, JUNIOR

Session: Case study | Using email BEFORE your campaign

Bio: Russ Vine is the MD of Junior, one of Brisbane’s better-known communication agencies. Starting his career at Ogilvy in London, Russ also worked for BBH and JWT before moving to Australia in 2007. He joined Junior as Planning Director but by end 2009 had been offered the MD role. Passionate about all forms of marketing, Russ has since overseen the integration of digital media into the Junior offering and presided over a string of impressive new business wins including Bank of Queensland, Griffith University and Brisbane City Council. In 2010, B&T magazine voted Junior Queensland Agency of the Year.

Michael Muxworthy, Marketing Manager, GREEN INSULATION

Session: Case study | Innovative use of email marketing for increased profitability

Bio: The use of the email marketing has not only saved Green Insulation, it has taken it to a position of leadership almost overnight.

A new relaunch of the company's image, products and service is tailored to the advantages Michael has achieved by changing the communications. Michael has achieved annual projected savings of $500K+ in representation costs, $200K+ in advertising, $40K print. His turnover is up about 12%. This has co-incided with large increases in Green Insulation prices to lift profitability.

Green Insulation customers love this and Michael will soon be announcing a major new customer commitment doubling our size overnight. He identifies the secret as keeping communications relevent, informative and personalised.

Ben Johnson, Marketing Manager: Solutions & Services. ANZ Region, SAP

Session: Panel | Experts Exchange

Bio: As Marketing Manager for SAP for the Australia and New Zealand Region, Ben has experience managing teams of technology marketing professionals across Australia. he has consulted to, and executed strategic marketing plans, campaigns and programs for brands such as SAP, IBM, Microsoft, HP, Cisco, Symantec, Adobe, VMware and others, driving demand generation and succesful market engagements here in Australia and overseas.

Ben is quite clearly a nerd, passionate about marketing, technology and how it can support transformative change and drive outcomes for businesses. His latest passion is in developing capability in story-telling, and has presented at National and Brisbane conferences on marketing and technology.

Belinda Walsh, Marketing Manager, VISION6

Session: Panel | Experts exchange

Bio: Belinda is Marketing Manager at Vision6 who specialises in email marketing, SMS, database and social media solutions. Belinda is a marketing communications specialist with extensive experience in the digital space.

Prior to joining Vision6, Belinda spent ten years working as digital marketing manager for Tourism Australia, the authority responsible for domestic and international tourism marketing. Belinda was responsible for the implementation of the Online Marketing Strategy for Tourism Australia in the Americas region (US and Canada). This included a CRM program targeting communications to the direct consumer and retail travel markets.

Nick Pritchard, Creative Director, DECODER

Session: Panel | Experts exchange

Bio: Nick is one of Brisbane’s best-known and most well-respected creative directors. He is the architect behind a large number of successful brand, advertising, direct marketing and outdoor campaigns for some of Australia’s household names, including Triumph, Golden Circle, Colorado and Queensland Tourism.

Over the course of a 15-year agency career, Nick developed his own ideas about what makes for a great agency, and it was with these in mind that he launched Decoder in 2005. As founder and Creative Director, Nick is free to combine his passion for creativity with an uncompromising approach to results-based marketing, embedding tried and tested direct response techniques wherever possible.

Nick’s campaigns have been recognised at many of the industry’s leading awards ceremonies, and, in recognition of this contribution, 2010 saw him sat on the judge’s panel at the prestigious Caples Awards in New York. When he is not busy creating the latest hard-hitting, hard-working campaign for Decoder’s clients, Nick may be found working with Artisan and Community, inspiring the ADMA Committee or promoting DM for Australia Post.

Adam Franklin, Marketing Manager, BLUEWIRE MEDIA

Session: Email marketing and social media – converting your followers to customers

Bio: Adam Franklin is a social media speaker and marketing manager of Bluewire Media - the web strategy firm he started with school mate Toby Jenkins.

The pair co-created the Web Strategy Planning Template and wrote the e-book Web Strategy Secrets -- both free downloads!