Speakers — EMSA 2008 — The Email Marketing Summit Australia

Lead Generation

Advantate | Lisa Watts | CEO

Lisa is the CEO of Advantate, a newly created joint venture between Fairfax Digital and Melbourne IT that helps small business get qualified leads through advertising on Google and Yahoo. Lisa has 12 years experience in online media and publishing. This includes four years as General Manager of www.mycareer.com.au where she grew the site's audience by 220%, built a large national field sales team and launched a new executive site www.thebigchair.com.au.

Prior to Fairfax Lisa worked at LAWLEX, an internet start up in online legal publishing. Before that, she was Regional Sales Manager for Sensis, leading a team of 70 sales people.

Spam Compliance – The Low Down

Australian Communications and Media Authority (ACMA) | Julia Cornwell McKean | Manager Anti Spam

Julia Cornwell McKean manages the Anti-Spam Team at the Australian Communications and Media Authority (ACMA). Julia has been at ACMA for three years, and prior to joining the Anti-Spam Team worked on telecommunications consumer protection issues with a specific focus on the protection of personal information. Julia has also managed systemic investigations for the Telecommunications Industry Ombudsman, and held management roles at TabCorp and Foxtel.

Julia holds the Honours degree of a Bachelor of Arts, and completed a Master of Arts in 1997. Julia is currently completing a doctorate through Monash University in Melbourne.

Writing Emails for Success

BCM Partnership | Rebecca Johnson | Data and Direct Strategist

Focused on continuous improvement in direct marketing, Rebecca Johnson is an experienced Data and Direct Strategist and is well versed in all aspects of data and direct marketing strategy and implementation. Rebecca completed Bachelor of Science in Advertising Communications in the US and has over 10 years experience in the DM field. She developed her career at US based advertising agencies managing direct marketing campaigns for HBSC Bank and other financial services clients and has worked in a broader marketing role for McDonalds USA. Before moving to Australia, Rebecca worked as the Associate Director of Direct and Database Marketing for the American Bankers Association where she implemented an extensive customer relationship management system while managing hundreds of electronic and print direct marketing campaigns. Rebecca has also been an active member of the US Direct Marketing Association where she served on the DMA CRM Committee and has completed several continuing education courses in direct and database marketing. In her current role, Rebecca manages strategic direct marketing campaigns for clients such as Queensland University of Technology, Queensland Transport, Queensland Health, Sizzler, Wallace Bishop, Sunsuper and Sunbeam Foods.

Using Email to Enhance Your Brand and Increase Conversion

BCM Partnership | Peter Luetjens | Interactive Strategist

Peter is passionate about understanding the modern consumer, their connections with media and the technologies driving their digital world. He is a consumer insight specialist and is an expert at consumer interaction with all things interactive and online. He has a particular interest in the way web 2.0 is developing and its impact on communications. He holds a Bachelor of Business in Marketing, as well as qualifications from the Market Research Society of Australia and the Institute of Professional Advertisers in the UK. While at Starcom Mediavest in the UK, Peter developed his specialisation in driving communications strategies through concise insights into the complex problems faced by Starcom clients, including Procter & Gamble, EMI Records and Fiat. Peter has extensive experience working across both Government and private industry, both in Australia and the UK. In Australia, he has worked with Suncorp, Ergon Energy, Brisbane Broncos, Queensland Transport, QUT, and Triumph International.

Designing Emails for Action

Bluewire Media | Adam Franklin | Managing Director

Adam Franklin is co-founder & managing director of Bluewire Media an internet strategy, websites & marketing company in West End, Brisbane. The company has risen from a start-up in 2005 to today servicing over 200 clients from around Australia & partnering with many of Queensland's leading advertising, PR and technology companies. Personal achievements include helping drive Bluewire Media's growth at over 100% per year via email marketing.

Prior to starting the company with school mate Toby Jenkins, Adam worked & travelled around the world for several years after graduating from UQ in 2002.

Viral Marketing – More than Just a Good Open Rate

Circul8 | Alana Stocks | Managing Director

Circul8 is a company practiced in the zen of email marketing wowing their clients with wacky innovative campaigns that are delivering stand out results. Renowned for creating clever concepts with punchy sidelines their campaigns will make you laugh, drive you crazy and keep you coming back for more. Circul8 have jumped into the ring and the viral critics are in their sights.

Combining her 13 years design experience with a passion for online media, Alana founded Circul8 and has led her team to develop campaigns for high profile clients including Greenpeace, Tourism Queensland, Etihad Airways, Cook Islands Tourism, Air New Zealand, Contiki Holidays, Get Up - Action for Australia, Club Med & Wine Australia.

Integrating Mobile Into Your Email Campaigns

Dialect Interactive | David Blakers | CEO

David is one of Australia's leading authorities in digital one-to-one marketing and communications. For the past five years David has worked for Dialect Interactive where he is CEO. Under his leadership, Dialect has grown considerably and now processes more mobile and voice communications than any other service provider in Australia. Dialect also distributes email marketing messages on behalf of many of Australia's largest retailers.

Prior to working at Dialect, David worked as the CFO of ServicePoint Limited, an Australian Listed Company that specialised in videoconferencing and web casting. At ServicePoint, David was responsible for investor relations and successfully completed numerous capital raisings. Previously David was a business consultant at PriceWaterhouseCoopers for seven years where he specialised in the Media and Technology industry verticals.

Data Synchronisation and Enrichment

Dick Smith Electronics | Luke Hilton | Web Development Manager

Luke Hilton joined Dick Smith Electronics in 2008 as their Web Manager. He is responsible for all online initiatives within Dick Smith Australia and is presently working with the Woolworths Ltd group on e-commerce strategy.

Luke has over ten years web experience namely in the Banking and Finance and Media and Entertainment sectors. This has included seven years of International experience throughout Europe. He has worked as a Web Developer, Development Team Leader, IT Manager and now Web Manager. He has a passion for Online Strategy and has completed numerous integration projects with CMS, Analytics, CRM and Email Marketing systems.

Data Capture, Segmentation, Measurement and Analysis

Ezymsg | Peter Keeble | Managing Director

Peter Keeble is the founder & managing director of EzyMsg an email marketing and database management service provider based on the Gold Coast. EzyMsg was started in 2003 and today provides services to clients throughout Australia, New Zealand, Singapore, Malaysia, Vietnam, China & the Middle East. EzyMsg are experts in email marketing for the hotel & tourism industries and their clients include Mirvac, Holiday Inn, Crowne Plaza, Stella Resorts, Rendezvous, Sheraton, Palazzo Versace and many more.

Prior to starting EzyMsg Peter has worked in Sales & Marketing roles within Japan Airlines, Queensland Tourism, & Warner Village Theme Parks.

Testing and Segmentation

Fairfax Digital | Scott Grasso | General Manager Database Marketing

Scott has 15 years experience in direct marketing, working both on the client and the agency sides. Originally from the US, Scott worked on customer segmentation projects for the large investment firms Fidelity Investments and Charles Schwab & Co, as well as managing a direct mail Winback program for AT&T. Scott's speciality is targeting communications to different customer segments, including implementing Test and Learn methodologies. In Australia and New Zealand, he worked with ANZ, Bank of New Zealand, Westpac and Kiwibank to develop credit card and loyalty programmes.

Scott joined Fairfax Media's Digital Division in March 2008. His team is responsible for Fairfax Digital's marketing data warehouse and campaign management system, with the objective of increasing customer value through improved personalisation, relevance and offer optimisation.

Master of Ceremonies Day 2

George Patterson Y&R | Rob Hudson | Head of Digital

Rob joined George Patterson Y&R in December 2006 as Head of Digital for Brisbane, with 16 year's experience of planning and producing digital marketing and a diverse range of online content. In an industry full of jargon and hype, Rob's practical, straightforward approach is valued by clients and colleagues alike. His passion is all things digital and how we can utilise existing and evolving digital channels to reach consumers and deliver a richer, more creative and engaging experience.

Rob's client experience extends across leading Australian and global brands including: Suncorp, Energex, Telstra, Microsoft, Queensland Rail, Stocklands, Rolls Royce, BMW, Honda, Fujifilm, Calvin Klein, Omega Watches, BBC, and Aston Villa Football Club.

Master of Ceremonies Day 1 / Landing Pages

Google | Tony Keusgen | Australian Sales Manager for the Technology Industry

In Tony's role as the National Manager of Technology Industry Sales for Google Australia, he advises leading telecommunications, technology commerce and consumer electronics businesses about the benefits of online advertising and search marketing.

Tony became a "Googler" around 12 months ago. Prior to joining Google he was Sales & Marketing Manager at leading systems integrator - Alphawest Services where Tony played a pivotal role in the acquisition of Alphawest by Optus Business. Tony's previous Telco roles include - National Manager, Channel Business with Optus and NSW Sales Manager with Macquarie.

Online advertising in Australia – and particularly search marketing – continues to grow very strongly as advertisers realise the successful results, transparency and measurability that it provides. Tony brings tremendous experience and insight in relation to technology marketing practices and is helping technology businesses in Australia to take full advantage of the enormous opportunities that exist for all marketers.

Triggered Campaigns for Performance Marketing and Lead Generation

Lonely Planet | Adam Noonan | Online Marketing Manager

Adam has been working within the online marketing industry for 6 years. He joined Lonely Planet 3 ½ years ago as Online Marketing Manager. Prior to this, Adam worked for ChaosMusic.com – one of Australia’s first online retailers and early entrants into the digital downloads space.

Moving beyond online retail, Adam’s current role is varied and includes the development of marketing strategies for Lonely Planet’s commerce, content and community space.

In addition to growing Lonely Planet’s online offering to be as well used and loved as their guidebooks, his objective is to get independent travellers interacting with Lonely Planet on a more frequent basis then when they are travelling.

Maximising Your Database in 3 Steps / Master Panel – The Path to Brilliance

Pure Profile | Ian Lyons | Communications Director

Ian started in the digital space in 1979 and has often been at forefront of implementing technology that creates significant change in how we work and live. His career has spanned large international corporate and government organisations as well as scrappy startups in the toughest of economies.

As Communications Director of pureprofile, Ian is a consummate networker and digital raconteur, promoting the concept of participation marketing which treats customers as participants. Ian is also a director of www.thecoolhunter.net, sits on the ADMA Digital Council and loves espresso martinis.

Data Integrity and Privacy

Salmat | Wayne Elley | GM Data Solutions

Wayne is General Manager for SDS Data Insights - a Salmat company

His role involves working with Salmat clients to improve the effective use of their customer information across all customer contact channels

He has over 20 years experience in all aspects of Direct Marketing and CRM. This has been developed in senior roles in client organisations, agencies and working as an independent consultant - and covered a wide range of industries including financial services and insurance, utilities, pay TV, retail, travel, automotive, government, telecommunications and manufacturing - both B2B and B2C.

Lifecycle Marketing 101

Vision 6 | David Smerdon | Head of Strategy

David has worked in the advertising industry for the past 15 years working with clients such as Energex, Golden Casket, RACQ, The Courier-Mail, and Stockland Property Group.

David's role as Head of Strategy at Vision 6 involves building best practice eMarketing communication plans for clients to ensure they get the best bang for their advertising buck using email and SMS.

The Mechanics of Designing Automated Campaigns

Vision 6 | Matthew Johnson | Project Manager

Matthew Johnson has been with Vision 6 since 2005 and during this time has helped hundreds of companies to capitalize on the benefits of email marketing within their businesses. He has worked with leading organizations such as RACQ, Lonely Planet, Qld Government and AMP in the implementation of the Vision 6 email marketing technology.

He has recently assumed a new role within Vision 6 as Project Manager, where he is applying his email marketing experience to deliver top shelf email marketing initiatives to companies of all sizes.

Email Deliverability

Vision 6 | Summer Johnston | Customer Support Manager

Summer joined Vision 6 in March 2007 as the Customer Support Manager. During this time, Summer has improved efficiencies across the department and has developed processes to ensure customer service expectations are being met through response times, service levels and the development of online help resources.

Prior to Vision 6 Summer worked for four years in the technical support divisions of multinationals including Hutchison 3 and Suncorp Metway. Summer holds an MBA in Leadership, Finance and Strategy and a Bachelor of Music with Honors.