| 09:00 - 09:30 |
Opening Keynote: Next Generation Email Marketing
A look at how the digital evolution will continue to impact on Email Marketing and how they all fit together into the digital marketing mix. Will email be able to keep up with these even more instant, faster and lighter communication mediums |
| 09:30 - 10:00 |
Designing Emails for Action
It’s not just about creating a good looking email, but creating a good looking email that will inspire your readers to follow your call to action(s). |
Email Deliverability
You may have a perfectly designed email – but there are key steps you can take to ensure the email is actually delivered to your intended recipients. This session will examine these steps as well as addressing other deliverability issues including domain keys. |
| 10:00 - 10:30 |
Writing Emails for Success
Looks are only part of the whole package! A good looking email needs great writing if you really want to convince your audience of your message. This session will really look at the correct way to write for eMarketing messages. |
Data Integrity and Privacy
We all want to have a great big database full of information on our clients and prospects; but what are our data integrity and privacy obligations and how can you develop procedures to minimize your risk and exposure. |
| 10:30 - 11:00 |
Morning Tea |
| 11:00 - 11:30 |
Maximizing Your Database in 3 Steps
3 key steps to getting the most out of your database and ensuring that it is tuned to achieve the results to are truly after. |
Spam Compliance – The Low Down
What means to be truly Spam Compliant in your eMarketing strategy and measures you can implement to ensure you do not go against the Spam Act of 2003. |
| 11:30 - 12:00 |
Behavioral Marketing
The power of understanding your clients to communicate to them the right message to the right person at the right time. This session will simply look at how to make this a reality |
Testing and Segmentation
The statistics are in – smaller, seemingly segmented databases achieve the best open and click through rates. This session will focus on how you go about doing this and how you test different messages to really be sure you are sending the right message to the right people. |
| 12:00 - 12:30 |
Lifecycle Marketing 101
An introduction to the concepts of lifecycle marketing and particularly how the integration of eMarketing can help draw together your entire marketing strategy. |
Integrating Mobile into Your Email Campaigns
A practical look at how Email and SMS can work hand in hand to achieve eMarketing success including common misconceptions about Mobile and SMS and an extended Q&A time to address your key questions! |
| 12:30 - 14:00 |
Lunch |
| 14:00 - 14:30 |
Triggered Campaigns for Performance Marketing and Lead Generation
Reaching utopia – a highly targeted email campaign that identifies behavioral and demographic clusters, and customizes offers accordingly. It is possible and this session will look at the whats, hows, whys and whens of triggered campaigns. |
The Mechanics of Designing Automated Campaigns
A practical walk through of how to go about designing and planning an automated campaign including campaign maps, strategies to covering all elements of the campaign and common mistakes to avoid. |
| 14:30 - 15:00 |
Viral Marketing – More than just a good open rate
It is likely that we have all been the recipient of numerous viral email campaigns, and in many cases they arrive, we have a good laugh and then hit the forward button. But how can a clever viral campaign aid our eMarketing strategy and business as a whole and when is it right to use these types of messages? |
Key eMarketing Metrics
Open Rates. Click Through Rates. Bounce rates. If you use an eMarketing software vendor, chances are each time you send a message you are provided with copious amounts of statistics. But what is really important and what should you be looking at to shape your future campaigns? |
| 15:00 - 15:30 |
Afternoon Tea |
| 15:30 - 16:00 |
Using Email to Enhance Your Brand and Increase Conversion
Drawing the fine line between email being a brand enhancer and a brand destroyer and practically looking at how you can use email as a positive for both your brand and your results. |
Data Synchronization and Enrichment
It is almost inevitable that you will have different pieces of data stored in different places – but how do you go about ensuring your data is consistent across the board and how can you link up different data in different systems to generate rich campaigns. |
| 16:00 - 16:30 |
Master Panel – The Path to Brilliance
3 experts, 3 different approaches, 3 key learning’s. In this master panel you will hear from a Vendor, an Agency and a Company - all using eMarketing on a day to day basis. From their humble beginnings to their proficiency of today, hear about their key learning’s along the way and then take the opportunity to ask this expert panel your own questions. |
| 16:00 - 17:00 |
Top Take Home’s and Close
You’re back at your desk on Monday morning – what are the key points you just cannot afford to forget from EMSA 2008. |
