EMSA Program - Day One - 6th November 08

	08:30 - 09:00 Coffee and Registration 09:00 - 09:30 Overview Google | Tony Keusgen | Australian Sales Manager for the Technology Industry An introduction to the day, looking particularly at the Email Marketing Cycle and key elements beyond the message that must be tied together to create successful eMarketing campaigns. 09:30 - 10:30 Lead Generation Advantate | Lisa Watts | CEO It is fair to say most organisations want to grow their database and generate sales leads – but in such a ‘busy’ and ‘noisy’ world – how and where do you put yourself to be seen and truly be noticed and how do you then open a dialogue with your (would be) clients. 10:30 - 11:00 Morning Tea 11:00 - 12:15 Email Design Vision 6 | David Smerdon | Head of Strategy Email marketing is officially the medium offering marketers the highest ROI, however, designing the email to be opened, read, understood and acted upon is that little bit trickier and a little skill goes a long way. 12:15 - 13:45 Lunch 13:45 - 15:00 Landing Pages Google | Tony Keusgen | Australian Sales Manager for the Technology Industry A lot of effort goes into generating your leads – so when you finally get them to visit your landing page, how do you ensure you move forward and not scare them away. The landing page can build confidence and begin the relationship, if done right. 15:15 - 16:30 Data Capture, Segmentation, Measurement and Analysis Ezymsg | Peter Keeble | Managing Director It is very tempting to push your data to the side and just hope that a great looking email will do the trick - unfortunately this is rarely the case. Working with your data is essential to achieving eMarketing success – from the capture through to the analysis, your data is the glue that holds your campaigns together. 16:30 - 17:00 Test 17:00 - 18:30 Cocktails by the Pool