October 20, 2016

Registration and arrival coffee

Sky Foyer and Terrace

08:30  -  09:00

Register, grab a coffee and have a chat with your fellow lovers of email marketing


Skyroom, BCEC

09:00  -  09:10

Welcome to EMSA & Intro by the Chair for the day

Jacob Aldridge, International Business Coach

09:10  -  09:50

When a prospect takes a chance on us and becomes a customer, it’s because they trust what we’ve told them. When a customer buys more because they received the value we promised, it’s because that trust is stronger. And when a customer tells their friends about us because we delivered what we said we would, that’s the ultimate in trust.

Email, used correctly, has the potential to change your world, to change the world of your customers, and to create powerful, authentic human connections at scale.

Lincoln’s Keynote will help you understand how to use email to create powerful, authentic human connections built around trust, enabling you to Acquire the best customers, engage those customers to deliver value, re-engage customers you let slip away, and create advocates in your business (and life!)

Lincoln Murphy, SixteenVentures (USA)


09:50  -  10:20
  • Use loyalty to break through the noisy inbox
  • Encourage personalisation without overdoing it
  • Effective communication plan around loyalty programs
  • Understand the role of email in building relationships and loyalty with consumers

Andrew Kolb, General Manager, Publicis Pusher

Morning Break

Sky Room Foyer

10:20  -  10:50

Time to grab some caffeine and a yummy treat

10:50  -  11:20
  • What’s new and what should you be using to enhance your email experience
  • Maintain focus on the user experience
  • Tips & hacks for simple interactive elements
  • Interactivity across devices
  • The future of interactive emails

Miguel Blanca Lopez, Email Developer Australia & New Zealand, eBay


11:20  -  11:50

Are your metrics optimised for your goals, services, products and environment? Or do you simply measure click through and open rates? Join Vivien as she takes you through the engagement metrics for both Winning Appliances & Appliances Online:

  • Learn about the ‘other metrics’ which help to optimise your emails
  • Compare traditional bricks & mortar to a full eCommerce site
  • Forwards, sharing, prints
  • Understand how to measure engagement
  • Tools and templates for tracking

Vivien Fu, Email Marketing Specialist, Winning Group

11:50  -  12:20

Have a burning need to ask an email related question but haven’t had the chance? It all changes today! Through a mix of frequently asked questions; key content sources and input from you, our audience, Kelly will put together a list of the top questions and their honest-to-god answers.

  • How to get in the inbox
  • New subject line tips
  • Beyond sign up – the next most effective step
  • New ways to integrate with social media
  • Latest design trends
  • + Many more

Kelly Newbery, Content Marketing Manager, Vision6


Sky Room Foyer

12:20  -  13:20

nom nom nom …

Chair’s recap

Sky Room, BCEC

13:20  -  13.30

A quick review of the day so far.

Jacob AldridgeInternational Business Coach

13:30  -  14:00
  • Overview of the City Smart ‘Reduce your Juice’ Campaign
  • How email played a key role in achieving strong results
  • The mechanics and behind the scenes work flows
  • How both marketing and transactional emails were designed
  • Increasing efficiency with automation
  • Key learnings during implementation

Dan Hayes, Marketing & Communications Manager, CitySmart


14:00  -  14:30
  • The impact of email on online purchases (products and services)
  • Best practices around transactional emails
  • Abandonment cart messaging, incentives & follow through
  • Things to consider when sending emails internationally

Jade Kolber, Email Marketing Manager, Envato


Ice Cream Break

Sky Room, BCEC

14:30  -  14:50

We’re not kidding. There really will be ice cream.

14:50  -  15:20
  • The importance of storytelling in email campaigns
  • Learn to use emotion to capture your reader
  • Develop succinct stories for your content
  • Design strategies around multi messaging, cross channel campaigns & dedicated streams
  • Create a balance of content and product

Kim Barnard, Group Content Director & Editor-In-Chief, The Urban List

15:20  -  16:10

The closing session for EMSA 2016 will look at 3 short email marketing case studies with a focus on:

  • The aims & overview of the campaign
  • Results achieved
  • Top 3 learnings or worst mistake
  • The top implementation tip to help you take the strategy back to the office

John Knight, Founder and Managing Director, Business Depot
Katherine Ash, Donor Development Manager, Royal Flying Doctor Service QLD
Susie Bate, Manager, Inbound Marketing, CQUniversity Australia



Sky Room, BCEC

16:10  -  16:30

A wrap up and review of the day

Jacob AldridgeInternational Business Coach

16:30  -  17:30

Join us and other attendees for a celebratory drink or two on the gorgeous Sky Terrace