Register, grab a coffee and have a chat with your fellow lovers of email marketing
Welcome to EMSA & Intro by the Chair for the day
When a prospect takes a chance on us and becomes a customer, it’s because they trust what we’ve told them. When a customer buys more because they received the value we promised, it’s because that trust is stronger. And when a customer tells their friends about us because we delivered what we said we would, that’s the ultimate in trust.
Email, used correctly, has the potential to change your world, to change the world of your customers, and to create powerful, authentic human connections at scale.
Lincoln’s Keynote will help you understand how to use email to create powerful, authentic human connections built around trust, enabling you to Acquire the best customers, engage those customers to deliver value, re-engage customers you let slip away, and create advocates in your business (and life!)
Time to grab some caffeine and a yummy treat
Are your metrics optimised for your goals, services, products and environment? Or do you simply measure click through and open rates? Join Vivien as she takes you through the engagement metrics for both Winning Appliances & Appliances Online:
Have a burning need to ask an email related question but haven’t had the chance? It all changes today! Through a mix of frequently asked questions; key content sources and input from you, our audience, Kelly will put together a list of the top questions and their honest-to-god answers.
nom nom nom …
A quick review of the day so far.
We’re not kidding. There really will be ice cream.
The closing session for EMSA 2016 will look at 3 short email marketing case studies with a focus on:
A wrap up and review of the day
Join us and other attendees for a celebratory drink or two on the gorgeous Sky Terrace