EMSA 2011 was all about looking for smart solutions to everyday email marketing challenges whilst being inspired by the leaders who are shaping the way in this industry.

9:10

Keynote address | The return of the relationship

Once upon a time email marketing was all about creating a one to one relationship with the recipient. However these days it seems that many companies send you a welcome e-mail and then drop you straight into an offer and product feature based blast strategy with little or no customisation.

This keynote address will look at whether a relationship is still as important today and if recipients genuinely expect a tailored approach.

Tim Reed, CEO, MYOB

9:50

Breaking through the clutter | Strategies to help you break through the ever noisy and crowded inbox

You work hard to ensure that each email marketing message you send is going to benefit your business. Yet the reality is that your recipients exist in a state where their inbox's are overcrowded and the stream of new incoming mail is constant.

This session will look at strategies you can employ to specifically help your emails stand out from the crowd and get the attention it deserves.

Jack Perlinski, Director, DAIS

11:00

It’s not Spam – but are you cooking bacn? (pronounced like bacon)

We all know about Spam and that we need to keep away from it, but what about Bacn? Bacn is considered to be the more legitimate cousin of Spam. The big difference is that at some point you did sign up for Bacn. The big question is do your recipients still want their Bacn?

Matthew Johnson, EDM Specialist, VISION6

11:40

Beyond the blast: The diamond standard of email campaigns

Building on our second session “Breaking through the clutter,” this session goes to the next step after you have your recipients attention. How do you ensure that your email design and content will keep the reader interested and ultimately push them towards your call to action?

Jason Kelly, Executive Director, BRAND-X

11:00

Chairman’s update

13:40

Beyond newsletters – Email marketing as a business tool

This session will look at how email marketing can be taken to the next level and used as an effective business tool to simplify processes, improve customer retention, increase profitability and get your audience excited!

Using email marketing to retain business customers
Trent Haag, Head of Digital, OPTUS BUSINESS

Simplifying your event management through email marketing
Lisa Renneisen, Marketing Director, BRIGHT CONFERENCES

Using email BEFORE your campaign
Russ Vine, Managing Director, JUNIOR

Innovative use of email marketing for increased profitability
Michael Muxworthy, Marketing Manager, GREEN INSULATION

15:30

Email marketing and social media – converting your followers to customers

Social media and email marketing work great on their own but yield far higher returns when combined. Whilst social media opens us up to new friends and followers, our conversations need to have an aim and ideally lead to some sort of transaction e.g. signing up for a monthly newsletter, putting a web enquiry through, forwarding a referral or potentially a sale.

This session will look at how you can maximise your social media presence and email marketing strategies to build a relationship with your followers and potentially convert them to useful contacts.

Adam Franklin, Marketing Manager, BLUEWIRE MEDIA

16:10

Experts exchange

Our panel of industry experts will discuss and answer your email marketing questions. Questions will be collected before the event, throughout the morning and will also be taken from the floor during this session.

• Trent Haag, Head of Digital, OPTUS BUSINESS
• Ben Johnson, Marketing Manager, Solutions & Services, ANZ Region, SAP
• Belinda Walsh, Marketing Manager, VISION6
• Nick Pritchard, Creative Director, DECODER

16:50

Chairman’s closing remarks