EMSA Program

EMSA 2008 will be run over two days and will appeal to anyone who touches Email Marketing in their organisation.

Day One is a Certification Course and will focus on best practice Email Marketing in the electronic marketing mix – specifically looking at Promotion, Landing Pages, Email Design and Database & Analysis.

At the end of the day there will be a 30 minute multiple choice test and those passing this test will be presented with a certificate recognizing their achievement and course attendance.

Walking away from the day, attendees should:

• An indepth understanding of the components of the Email Marketing mix
• An understanding of how Email Marketing fits into the wider marketing mix
• Practical confidence in going back to their organizations to implement the newly learned best case practices

Day Two will be a two streamed event with sessions ranging from traditional marketing subjects such as design and behavioral marketing for email through to specific technical knowledge sessions such as SPAM compliance and Data Privacy.

Walking away from the day, attendees should:

• Have seen first-hand how other businesses implement and benefit from email marketing
• Understand how to implement a basic email marketing program for maximum effect
• Learned more advanced techniques and skills for successful email marketing
• Have learned how email marketing plays a vital role in your overall marketing plan